The FIVE Story
FIVE continues to set new standards in the trade show and exhibit graphics industry. But to truly appreciate where FIVE is headed, it's worth looking at where it all began.
Who We Are
FIVE specializes in serving manufacturers with premium SEG graphics and frames, tension fabric displays, light boxes, and more — earning a stellar reputation for precision, quality, and unmatched expertise.
Bold initiatives focused on growth and innovation keep pushing that standard forward.
A Legacy of Innovation
30 years ago, John Nichols — now CEO of FIVE — forever changed the industry when he and Rob Evans pioneered digital dye sublimation on fabric.
This groundbreaking technique revolutionized the trade show world, giving rise to the fabric displays that became the industry standard. His influence has dominated the market ever since.
Nichols took his initial company, Nichols, to the forefront of the industry before selling it to Moss. After a five-year hiatus, he felt the itch to return to the industry he helped shape.
In 2013, he launched FIVE — and the rest is history.
The Road Here
John Nichols and Rob Evans pioneer digital dye sublimation on fabric, creating the category that would become the trade show standard.
Nichols builds his first company to the forefront of the industry before selling it to Moss.
After a five-year hiatus, Nichols returns to the industry he helped shape and founds FIVE.
FIVE unveils a 70,000+ sq ft custom-designed manufacturing facility in Lehi, Utah.
An array of cutting-edge products continues to reach the marketplace as FIVE leads the category it helped create.
The Leadership
From the outset, Nichols set his sights high — assembling a dream team of industry veterans in sales, production, and management to help FIVE rise above the competition.
Founder & CEO
Co-invented digital dye sublimation on fabric 30 years ago, creating the category that became the trade show standard. After building and selling his first company, he returned to launch FIVE in 2013.
30+ Years Shaping the Industry
Production
A seasoned industry veteran and John's trusted partner since the beginning. Rob's leadership and dedication are instrumental in establishing FIVE as the industry's premier producer of top-quality products.
Partner Since Day One
VP of Sales
An industry powerhouse with a storied career as a sales trainer and leader, with a knack for driving growth. Together, Nichols and Dart are laser-focused on taking FIVE to new heights.
Driving the Next Chapter
The Dream Team
FIVE's remarkable growth is fueled by its elite sales team, uniting industry-leading veterans with the best and brightest rising stars.
Built for Growth
The company quickly gained momentum and, in 2020, unveiled its crown jewel: a custom-designed manufacturing facility in Lehi, Utah. It houses full manufacturing with cutting-edge printers and finishing departments — including a magnetic QC wall and a robotic expandable QC wall that let FIVE test-fit every SEG graphic for flawless precision on every job.
These advancements underscore FIVE's commitment to delivering perfection in a world where details matter.
See It Yourself
Walk the floor where every graphic is printed, finished, and test-fit before it ships.
Continuing the Legacy
After more than three decades, John Nichols remains at the forefront of the industry he helped create. FIVE is proving that innovation never sleeps — and as the company continues to grow, one thing is certain: FIVE isn't just keeping up with the industry, it's leading it.
Innovation Never Sleeps.